Every PR strategy or campaign is unique, but typically a core range of activities can be mixed to deliver the very best results. We're able to offer our clients the following services:
Media relations
The key to any media relations campaign is agreeing a targeted brief and developing a mix of strategies that will maximise exposure for the business, service or product across relevant media. Researching the best media outlets that reach your target audience and building long-term relationships with them will result in great coverage that really does its job.
Press office
It is sometimes necessary to provide a dedicated function to handle and respond to incoming media enquiries. We can set up this service at short notice and manage all media enquiries either to cover in-house absences or handle one-off launches, announcements or to manage a crisis.
Competitions and promotions
A cost effective method of generating media exposure for a specific product or service can be achieved through the targeted placement of competitions and promotions in core media outlets. This is also an excellent way of developing a database of potential clients or driving sales during a quiet trading period. We have considerable experience in negotiating the best possible return for a competition prize or promotional offer and can also manage the often time consuming process of writing copy and overseeing artwork production.
Sponsorship
Sponsorship, when handled correctly, can reap excellent rewards and lead to mutually beneficial results for all parties. Whether you are negotiating and arranging sponsorship of a sports team or tournament, a celebrity ambassador, an awards ceremony, a charity or a local event we can help you to secure the best deal possible and maximise its PR potential.
Social Media
From blogs to Facebook to Twitter, YouTube, LinkedIn and Flickr, we will help you to develop an integrated social media strategy for your business. If you prefer we can create and manage your social media presence for you writing blog content, posting Tweets and Facebook updates, building your followers and fans.
Agency help
At some stage every agency needs additional resource either on a long or short term basis need. Whether you're looking for someone to help at the office to get on the phone and sell in a story, or a competent pair of hands to deliver a project and be client facing, we can help.
All work is carried out in complete confidence and consultancies can be confident of getting the highest quality support without the financial commitment of an annual salary or paying agency fees.
